Case Study
ClubCorp Classic
Social Media Community Building at the ClubCorp Classic
Results
- Over 23.5 million total channel impressions in 2022
- Over 2 million total video views
- Added 2,800 new social media followers
- Increased social media growth by 200% in 28 days
“The team absolutely crushed it. We launched the first ClubCorp Classic Golf Tournament in Dallas TX and needed a full spectrum of Digital Marketing and Strategy. Their team created a visual brand aesthetic, social media templates and best practices, a brand voice, and worked in tandem with our teams to create visually engaging and relevant content throughout the campaign.”
Producer, ClubCorp Classic
The agency saw great success launching and running the social media and digital presence for the ClubCorp Classic, a first-year celebrity and professional golf tournament near Dallas, Texas. Running a 3-month campaign with a 28-day ramp-up period leading up to and during the 3-day tournament in April 2022, the agency generated over 23 million social media impressions, 2 million video views, and 200% follower growth in just four weeks.
The Pollack Group’s social media team tactics included content ideation and calendaring, designing a tournament brand aesthetic and color palette, utilizing copywriting to establish a clear, sharp, fun, and concise brand voice for the event, leveraging social media growth techniques to build an audience of DFW-area golf fans aligning with the tournament’s target demographics, and building a social media presence to help augment ClubCorp’s overall social and digital presence.
Working in conjunction with the client, the agency team established a cadence for social channel content that, when combined with content from celebrities, fans, influencers, ClubCorp members, sponsors, and other parties, created a strong buzz and excitement around the event.
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