CASE STUDY
ClubCorp Classic
Social Media Community Building at the ClubCorp Classic
Results
Over 23.5 million total channel impressions in 2022
Over 2 million total video views
Added 2,800 new social media followers
Increased social media growth by 200% in 28 days
“The team absolutely crushed it. We launched the first ClubCorp Classic Golf Tournament in Dallas TX and needed a full spectrum of Digital Marketing and Strategy. Their team created a visual brand aesthetic, social media templates and best practices, a brand voice, and worked in tandem with our teams to create visually engaging and relevant content throughout the campaign.”
–
Producer, ClubCorp Classic
The agency saw great success launching and running the social media and digital presence for the ClubCorp Classic, a first-year celebrity and professional golf tournament near Dallas, Texas. Running a 3-month campaign with a 28-day ramp-up period leading up to and during the 3-day tournament in April 2022, the agency generated over 23 million social media impressions, 2 million video views, and 200% follower growth in just four weeks.
The Pollack Group’s social media team tactics included content ideation and calendaring, designing a tournament brand aesthetic and color palette, utilizing copywriting to establish a clear, sharp, fun, and concise brand voice for the event, leveraging social media growth techniques to build an audience of DFW-area golf fans aligning with the tournament’s target demographics, and building a social media presence to help augment ClubCorp’s overall social and digital presence.
Working in conjunction with the client, the agency team established a cadence for social channel content that, when combined with content from celebrities, fans, influencers, ClubCorp members, sponsors, and other parties, created a strong buzz and excitement around the event.
