Case Study
Diamond Resorts
Swinging For Success With Diamond Resorts
Results
- Featured in Travel Weekly and other top travel outlets
- Secured CEO as a keynote speaker at The Travel Summit 2020
- Over 17,500 views for CEO’s top-performing Instagram videos
“Well done!! In a year of unknown, this amazing team accepted the challenge to move forward and put our brains together to think outside the box when given an opportunity to do what hadn’t been done before. Thank you all for continuing to challenge yourselves and work together to pull this off. I know this was not an easy year and though there were many obstacle, we didn’t use any of it as an excuse with why we couldn’t do what we did.”
Director of Communications, Diamond Resorts
As the agency of record for Diamond Resorts’ CEO, Mike Flaskey, the agency attended the 2020 Diamond Resorts Tournament of Champions in Orlando, Florida to assist with on-site social media content production. This included capturing photo and video content from the tournament, the first event of the 2020 LPGA season.
The tournament also featured celebrity golfers competing alongside LPGA pros, including former Bachelor Ben Higgins, comedian, Larry The Cable Guy, NFL star Larry Fitzgerald, actor Michael Pena, actor Alfonso Ribeiro, Diamond Resorts CEO Mike Flaskey, and eventual winner, and MLB Hall of Fame pitcher, John Smoltz.
The agency was especially focused on content supporting Flaskey, all aimed at boosting his social media impressions, reach, cadence, and follower growth leading up to, and during, the week of the tournament. Results included Flaskey’s four best-performing Instagram posts to date, over 17,500 video views on Flaskey’s Twitter posts, and high engagement on posts around Flaskey’s new branded apparel line, which donates all net proceeds to charitable causes.
Services
Event, Trade Shows and Conferences
Integrated event, trade show and conference strategies combining PR, marketing and creative to build visibility, engagement and brand impact.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.