CASE STUDY
Docupace
Digital and Content Marketing To Rebrand a Software Company
Results
Featured in Financial Advisor Magazine, Wealth Management, Wealth Adviser, and more
Created new website landing page
“They are not only a PR agency but rather also a strategic marketing partner that has helped us grow professionally by helping us elevate the company to a completely new level.”
–
Vice President of Marketing and Commercial Development, Netafim USA
Strict regulations, required compliance and data security concerns have kept financial services technology in the stone age, for innovation is very risky and costly. Docupace’s turn-key Straight-Through Processing product eliminates those challenges.
The company needed to raise awareness with a very niche audience and tapped the agency to develop a long-term comprehensive public relations and digital marketing strategy that would rebrand it as a cyber secure and compliant financial tech firm. We redesigned and implemented a new website, coordinated an advertising campaign, built content marketing, including strategic native advertising, and launched a thought leadership platform — all targeting the C-suite of financial services.
Docupace entered the marketplace en force and saw strong growth in the marketplace. Docupace became a trusted FinTech leader for financial services firms.
