Case Study
Docupace
Digital and Content Marketing To Rebrand a Software Company
Results
- Featured in Financial Advisor Magazine, Wealth Management, Wealth Adviser, and more
- Created new website landing page
Strict regulations, required compliance and data security concerns have kept financial services technology in the stone age, for innovation is very risky and costly. Docupace’s turn-key Straight-Through Processing product eliminates those challenges.
The company needed to raise awareness with a very niche audience and tapped the agency to develop a long-term comprehensive public relations and digital marketing strategy that would rebrand it as a cyber secure and compliant financial tech firm. We redesigned and implemented a new website, coordinated an advertising campaign, built content marketing, including strategic native advertising, and launched a thought leadership platform — all targeting the C-suite of financial services.
Docupace entered the marketplace en force and saw strong growth in the marketplace. Docupace became a trusted FinTech leader for financial services firms.
Services
Brand Marketing
Master the art of brand marketing with our expert insights. Discover how to create a compelling brand story and develop a strong brand presence.
Content Marketing
Take your content marketing to the next level with our proven strategies. From building brand awareness to driving conversions, we've got you covered.
Corporate Communications
Enhance your company's image with effective corporate communications. Our expert tips and insights will help you develop a strong communication strategy.
Earned Media
Earned media can greatly boost your brand's online presence. Find out how to harness the power of earned media and make it work for you.
Email Newsletters
Get the most out of your email marketing strategy with our expert insights. Engage your audience and drive conversions with effective email marketing.
Event, Trade Shows and Conferences
Integrated event, trade show and conference strategies combining PR, marketing and creative to build visibility, engagement and brand impact.
Online Advertising
Boost your marketing efforts with effective online advertising. Learn proven strategies to attract, engage, and convert your target audience.
Product Launch
Make your product launch a resounding success with our expert tips and strategies. From pre-launch to post-launch, we've got you covered.
Thought Leadership
Discover the power of thought leadership and how it can influence your brand's perception. Become an industry expert with our comprehensive guide.
Web Design and Development
Looking for professional website development services? Our team of experts can help you create a stunning and functional website tailored to your needs.
Solutions
Some communications challenges call for a more focused approach. The Pollack Group’s proprietary solutions combine decades of communications experience with specialized methodologies, technology and audience intelligence to help organizations solve specific business and reputation challenges. From strengthening messaging and preparing for a crisis to understanding audiences, elevating leaders and measuring how brands appear in AI-driven search, our solutions give organizations practical tools and insights they can put to work.
Leadership Now
Creating leadership platforms that are essential to building audience trust and confidence.