Case Study
Sanyo
Influencing The Influencer
Results
- Launched one of the nation’s earliest influencer campaigns to build organic “buzz”
- Featured in over 50 media outlets pre-launch
“Thank you for the excellent work as usual.”
Project lead, SANYO
When Sanyo Corporation tapped the agency to introduce their new Xacti Sound Recorder, we recognized that adoption without trial first would be near impossible; after all, the market was already flooded with recorders that claimed to be the best. So we targeted musical influencers to review the product and encouraged them to spread the word within their own networks to advocate for the product and brand organically.
We reached out to musicians across all music genres, from rock to classical, music educators, songwriters and performers. After that, we engaged music fans and consumers through an agency-designed microsite and online contest. In just four months, 50 media outlets requested the unit for review well before the product even rolled out to market.
Services
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Event, Trade Shows and Conferences
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Influencer Relations
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