CASE STUDY
USO
An Experiential Fundraising Campaign Mobilizes The Nation
Results
Mobilized a national fundraising campaign through grassroots individual fundraising
Designed and executed successful campaigns such as ‘Barbecue for the Troops’ and ‘Dance for the Troops’
“They are not only a PR agency but rather also a strategic marketing partner that has helped us grow professionally by helping us elevate the company to a completely new level.”
–
Vice President of Marketing and Commercial Development, Netafim USA
With more than 2.5 million men and women serving in the armed forces and more than 4 million family members, the troops and their families depend upon the USO for critical programs and support.
While the USO thrives through donations from major corporations and strategic partners, the agency, as their agency of record, saw an opportunity to tap an under-represented source of income through grassroots individual fundraising. Events such as Barbecue for the Troops, (leveraging the quintessential summer backyard barbecue), and Dance for the Troops, targeting school dances and New Year’s galas, were designed to mobilize individuals into throwing fundraisers in their local communities.
Each campaign was supported with media relations, strategic partnerships, and organizational outreach.
