Marketing trends that dominated Super Bowl ads featured storytelling and creative narratives. Here is how these unique themes yielded higher rewards.
Beyond the Spot: How Today’s Brands Can Win the Super Bowl – AdWeek
The biggest Super Bowl moments don’t always happen during the game itself. Super Bowl 60 presented an opportunity for brands to rethink how they show up, prioritizing relevance, proximity, and participation over sheer visibility. Here’s why the brands that truly win understand how to engage audiences before, during, and beyond game day.
The Scoop: What Super Bowl Ads — And Bad Bunny — Reveal About PR Risk And Reward – PR Daily
The Super Bowl delivered its usual wave of celebrity-filled ads, a headline-grabbing halftime show, and somewhere in between, a football game. But the real spotlight often lands on the commercials and the cultural conversation they spark. See why these ads’ impact extend far beyond their airtime
Inside Super Bowl LX And Olympics Trends—Escapism, Celebrity Soup And Creative Risk – AdAge
New Super Bowl marketing trends offered a masterclass in standout marketing within today’s fragmented media landscape. Brands are learning to navigate major televised events amid political and cultural volatility, along with shared themes emerging across multiple events like The Big Game and the Olympics. Read more to see how AI-driven creative clutter has made its way into advertising’s biggest night.
Anthropic Got An 11% User Boost From Its OpenAI-Bashing Super Bowl Ad, Data Shows – CNBC
The Seahawks may have claimed the Super Bowl trophy, but Anthropic scored a win of its own. Following its Big Game ad that positioned against OpenAI’s move to introduce ads to ChatGPT, traffic to the Claude chatbot site rose 6.5%, pushing the app into the top 10 free downloads in the Apple App Store. Here’s more on how this year’s Super Bowl underscored just how competitive the race for AI dominance has become.
