A well-written press release is an important tool in a PR professional’s arsenal. Here’s how AI has changed that, for better or worse.
How To Disclose AI Use In Press Releases – PR Newswire
While AI-powered writing tools increase efficiency, their growing use raises important questions about trust and transparency, especially since audiences typically assume content is written by a human. Here’s why organizations must establish clear guidelines for disclosure and understand when and how to communicate its use responsibly.
Breaking News: Why Press Releases Are Surviving In The AI Age – Forbes
PR has continuously evolved ever since Ivy Lee issued the first press release in 1906. But today, journalists and AI search engines still rely on timely, accurate information. In an era defined by misinformation, read more on the role of PR and why delivering credible, newsworthy facts is more important than ever.
Earned Media Still Drives Generative AI Citations as Press Release Visibility Grows – AI Magazine
Muck Rack’s What Is AI Reading? report found that earned media continues to heavily influence generative AI responses. Yet despite AI’s reliance on credible media coverage, PR professionals are often targeting the wrong journalists. Here’s how AI can be used to increase efficiency for your press releases.
How To Spot Fake AI-Written Press Releases – PressGazette
As journalists face a surge of AI-generated PR pitches, it’s crucial to know how to identify fabricated content. Amid reports of fictional AI-written materials being published in national media, see how you can verify sources carefully and use practical checks to spot potential AI fabrications before sending a press release.
