CASE STUDY
L.E. Hotels
Building a Global Luxury Hotel Brand
Results
Featured in HOTELS Magazine, Lodging Magazine, Successful Meetings, and more
“We really needed a PR and marketing firm to navigate all of our marketing needs, and we selected The Pollack Group because they were really creative in their thinking. They thought outside the box and were able to strategize for the company with all its different entities, which is not an easy feat. They understood the owner’s vision and were able to activate and implement strategies that really align with that.”
–
VP Marketing, L.E. Hotels
Recognizing that in today’s marketplace, a global reach in sales, marketing and distribution is essential for any property’s success and growth.
L.E. Hotels, a hospitality brand that represents a “limited edition” collection of independently owned and operated properties, reached out to the agency to create a program that would link all of its properties across 18 countries through a global marketing program, and support each individual property’s particular needs and challenges.
The program included quarterly regional promotions, trade and local media relations, blogs, newsletters brimming with company and member news and travel/tourism trade shows, as well as social media and native advertising.
We also sought out Millennial-focused media outlets and scheduled editorial desk side briefings as a way of maximizing the individual property’s visibility.
