See the most common pitfalls in influencer marketing and check out best practices for working with influencers.
Why Companies Fail At Influencer Marketing – PR News
The author explores why many companies struggle with influencer marketing despite its potential to drive engagement. Discover the importance of authenticity and strategic planning in influencer partnerships, and learn about common pitfalls that can tarnish your brand.
When Criticism Cuts Deep: The Power And Pitfalls Of Influencer Reviews – Forbes
The author discusses the power of influencer reviews through tech Youtuber Marques Brownlee’s recent critique of the Humane AI Pin. Learn more about the important balance between authenticity and responsibility, influencers’ impact on nascent products, and the importance of constructive feedback.
Why The Influencer Industry Needs Guardrails – Harvard Business Review
This article highlights the influencer industry’s urgent need for ethical guardrails to prevent exploitation and misuse. Through an in-depth analysis, the author argues that standardizing professional expectations and granting influencers the same rights as other marketers are crucial for the entire industry’s sustainable growth over the long term.
Most Influencers Fail To Admit To Advertising, EU Study Shows – Reuters
A recent EU study revealed that four out of five social media influencers fail to disclose that their posts contain commercial content, as required by local laws. Learn more about the importance of transparent advertising in influencer marketing and the potential implications for building consumer trust.
