By The Pollack Group
Temecula, California-based National Merchants Association has for years helped the owners of small businesses navigate the challenges of the credit-card payments systems, which have included conflicting regulations, runaway fees charged by the card companies, and increased risk of business losses due to such vagaries inherent in online commerce as fraudulent product complaints. The NMA serves as a voice before policy makers on behalf of enterprises challenged by the hegemony of the big banks and their relationships to the major credit card companies—as well as a coach for businesses wanting to get up and running smoothly and quickly. The NMA processes millions of credit card transactions each year, helping commerce flow and companies succeed. PPMG will help the NMA’s story reach enterprise owners and operators at trade shows across the country and via both news- and social media, using a freshened set of messages that will present the organization clearly.