By The Pollack Group
When news broke about a young whale found dead with nearly 90 pounds of plastic in its stomach, PPMG moved quickly to leverage the news cycle for client Oceanic Society. We developed a quick POV and connected reporters covering the story to an Oceanic Society expert. PPMG caught the wave of news and the results secured 73 articles with 911,784,270 impressions within 48 hours.
