By The Pollack Group
For the first time in 12 years, BlueGreen Water Technologies, Ltd. (“BlueGreen”) successfully treated and helped clear Nanhu Lake in China, from toxic algal blooms. BlueGreen’s two-day intervention and treatment of Nanhu Lake followed weeks of intensifying blooms and, after 48 hours of the first deployment of the company’s Lake Guard™ technology, the lake’s toxic algal biomass fell well below dangerous levels.
The Pollack Group’s press outreach secured a total of more than 81 million earned media impressions for BlueGreen’s deployment at Nanhu Lake. This included coverage from China Global Television Network (CGTN), a multi-language and multi-platform media organization and additional press coverage from article pickup and syndication.