Interesting Reads. Industry news that you may have missed.
What Every Brand Needs To Connect Better With Audiences Right Now – Fast Company
Today, it is not enough to be ‘relevant’ as it is to be important. Successful brands have figured out three key focal points to be successful at this.
Infographic: The State of the Content Strategy – Contently
98% of senior marketers believe having a content strategy is important for content marketing success, yet only 55% have a documented strategy.
Digital disruption in CPG: What marketers need to know – ClickZ
Consumer-Packaged Goods are part of our daily lives and have been around for decades, but the market has evolved requiring brands to re-evaluate assumptions of their buyer’s behaviors.
Have Smartphones Destroyed a Generation? – The Atlantic
It’s become clear that today’s teen’s attitudes and behaviors have been shaped by the smartphone. Some say this has led them to the brink of a mental health crisis.
How Generation Z is Changing Television – Decider
With 70 percent of Gen Z says the phrase “watching television” means streaming something online, how will they change the future of television?
