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Interesting Reads. Industry news that you may have missed.

What Every Brand Needs To Connect Better With Audiences Right Now – Fast Company

Today, it is not enough to be ‘relevant’ as it is to be important. Successful brands have figured out three key focal points to be successful at this.
Source: Fast Company

Infographic: The State of the Content Strategy – Contently

98% of senior marketers believe having a content strategy is important for content marketing success, yet only 55% have a documented strategy.

Digital disruption in CPG: What marketers need to know – ClickZ

Consumer-Packaged Goods are part of our daily lives and have been around for decades, but the market has evolved requiring brands to re-evaluate assumptions of their buyer’s behaviors.
Source: ClickZ

Have Smartphones Destroyed a Generation? – The Atlantic

It’s become clear that today’s teen’s attitudes and behaviors have been shaped by the smartphone. Some say this has led them to the brink of a mental health crisis.
Source: The Atlantic

How Generation Z is Changing Television – Decider

With 70 percent of Gen Z says the phrase “watching television” means streaming something online, how will they change the future of television?
Source: Decider

Is marketing-as-a-service the future of marketing? – Venture Beat

In the past decade, no other department/component in the enterprise has changed more than Marketing. Venture Beat explores the numerous and complex requirements of a modern CMO.