Interesting Reads. Industry news that you may have missed.
What Every Brand Needs To Connect Better With Audiences Right Now – Fast Company
Today, it is not enough to be ‘relevant’ as it is to be important. Successful brands have figured out three key focal points to be successful at this.
![](https://pollackgroup.com/wp-content/uploads/2023/07/598c76a194beee000107fcff_Fast-Company.png)
Infographic: The State of the Content Strategy – Contently
98% of senior marketers believe having a content strategy is important for content marketing success, yet only 55% have a documented strategy.
Digital disruption in CPG: What marketers need to know – ClickZ
Consumer-Packaged Goods are part of our daily lives and have been around for decades, but the market has evolved requiring brands to re-evaluate assumptions of their buyer’s behaviors.
![](https://pollackgroup.com/wp-content/uploads/2023/07/598c766ce1f54f0001eb123e_Clickz.jpg)
Have Smartphones Destroyed a Generation? – The Atlantic
It’s become clear that today’s teen’s attitudes and behaviors have been shaped by the smartphone. Some say this has led them to the brink of a mental health crisis.
![](https://pollackgroup.com/wp-content/uploads/2023/07/598c768a135a20000131bf6f_The-Atlantic.jpg)
How Generation Z is Changing Television – Decider
With 70 percent of Gen Z says the phrase “watching television” means streaming something online, how will they change the future of television?
![](https://pollackgroup.com/wp-content/uploads/2023/07/598c76b894beee000107fd02_Decider.jpg)