Generally, the end of each year brings out feelings of wistfulness for what was, or…
The Pollack GroupDecember 16, 2015
How much should small to mid-sized companies budget for PR? Unlike the advertising discipline, which…
The Pollack GroupSeptember 1, 2015
For its 20th anniversary, Amazon decided to create a new shopping “holiday” Prime Day, named…
The Pollack GroupJuly 16, 2015
The old adage goes, “Nobody ever got fired for choosing IBM.” That seems to mean…
The Pollack GroupJune 15, 2015
Traditionally, PR Generalists were defined as having in depth experience in several industry sectors, as…
The Pollack GroupApril 20, 2015
So, based on a social media backlash and nasty rants in the media, Starbucks had…
The Pollack GroupApril 9, 2015
Our agency opened its doors on March 25th 1985. It’s been exactly three decades.. So…
The Pollack GroupMarch 25, 2015
