Interesting Reads. Industry news that you may have missed.
In the digital age, when a corporate crisis unravels, it’s almost certain social media will add fuel to the fire. But what happens when a communications firm turns the table on the media? Outlets easily fall into the fictitious trap.
the public’s general irritability with the price of Snickers makes for a sweet
combination. Creating a custom-built “Hungerithm” targeting consumer at
particular hangry moments led to the drop-in price of Snickers.
finally revealed what ‘Netflix is a Joke” billboards are all about. The
elaborate advertising scheme features top stand-up comedians with the streaming
services’ buzziest shows to promote old and new stand-up specials.
media marketing’s evolution continues to have a gray cloud looming over the
medium. Companies can reap creative ideas directly from customers, but as media
spending increases, many still question the effectiveness of the platform.
Meet Generation Z, the ‘millennials on steroids’ who could lead the charge for change in the US – Business Insider
That’s old news. It’s all about Generation Z: the most diverse and inclusive
generation yet. Check out this article for a deeper look into Gen Z and what we
can expect from this age group.