Interesting Reads. Industry news that you may have missed.
Digital-first brands are turning to print catalogs to boost holiday sales – Glossy
In an effort for digital fashion brands to distinguish themselves from Amazon, companies are sending out ink-on-paper direct-mail catalogs to get shoppers’ attention this holiday season.
Public Relations Crisis Management: Are You Prepared? – Forbes
When crises arise, bad news tends to go viral quickly, and when not handled swiftly, the consequences can be catastrophic. To ensure your team and public relations capabilities are ready for anything, follow these guidelines.
NBC Sports plans to stream 1,800 hours of Winter Olympics coverage – Digiday
For the first time at the Winter Olympics, NBC’s broadcast feed will be live streaming every day. NBC Sports plans to live stream more than 1,800 hours of coverage — the most NBC Sports has ever done for the Winter Olympics.
Botumentary: how media companies are using bots for personalization – The Drum
Today, media companies are faced with the challenge of cutting through fake news noise and deliver personalized messaging to the right audience. The Drum has released a short film exploring how brands use bots to personalize content for consumers.
Uber Strikes Deal With Volvo to Bring Self-Driving Cars To Its Network – The New York Times
The future of self-driving cars and how long it will take to get there are still in question. This doesn’t stop Uber from striking a new partnership with Volvo. The ride-sharing company plans to purchase as many as 24,000 self-driving Volvos once the technology is production-ready.
