By The Pollack Group
In a competitive review, PPMG has been selected by APR (Advertising Production Resources) as their agency of record and will work closely with the firm’s executive leadership team on building out brand awareness and thought leadership in the advertising production industry. A leader in the industry, CEO Jillian Gibbs founded APR as well as the very concept of advertising production consultation, and continues to lead the industry 17 years later. As part of the agency’s scope of work, the agency will bring attention to Ms. Gibbs’s platform as an industry leader, expand the firm’s presence in business and trade media, and deliver industry trends and data to business and trade audiences.