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Horwin Inc., an international mobility company known for its futuristic EV motorcycles sold across Asia and Europe, wanted to drive awareness for its North American debut. Horwin partnered with The Pollack Group (TPG) to do just that at the Consumer Electronics Show (CES 2024), one of the largest technology trade shows in the world.

Over the course of six weeks, TPG worked with Horwin to amplify the launch of its SENMENTI electric motorcycle series, vehicles that blur the line between technology and humanity.

To foster brand awareness and attention to the company’s launch, the agency developed a digital press kit that was used to target editorial media outreach across a broad range of beats and verticals including automotive, sustainability, and artificial intelligence (AI). The messaging and press materials featured Horwin’s key differentiators in the crowded electric vehicle market, including their industry-leading design, acceleration, driving range, fast charging capabilities and AI integration. TPG coordinated and secured Horwin’s presence at Unveiled, the pre-show media event highlighting the most cutting-edge technology on display at CES.

At CES, the TPG team secured media interviews and served as media spokespeople to share information about the SENMENTI series and Horwin’s vision for the future. TPG wrote the in-booth media event speeches for Horwin’s executives and drove media toward Horwin’s media event at its CES booth.

Flanked on all sides by some of the world’s largest automotive brands, TPG exceeded expectations and helped Horwin cut through the noise, securing over 100 earned media placements and over 800 million impressions in publications including WIRED, Daily Mail, Forbes, Auto Evolution, and Top Speed.