Interesting Reads. Industry news that you may have missed.
McDonald’s launches first new Chicken McNuggets flavor in nearly 40 years – CNN Business
After 40 years, McDonald’s is bringing a new flavor to an old favorite as it aims to bring customers back during the pandemic. For a limited time, the fast-food chain will launch spicy Chicken McNuggets on September 16. This is the first new McNugget flavor in America since the item was introduced in 1983. This new item could be a way for the company to create some buzz and capitalize on the hype around America’s taste for chicken.
Selena Gomez Invested in an Ice Cream Brand to Promote Her New Single – Rolling Stone
This week, Selena Gomez announced that she’ll release a new ice cream flavor in anticipation of her song ‘Ice Cream’ with K-Pop sensation Blackpink. The new flavor is called Cookies & Cream Remix, which features pink and vanilla ice cream, and will be available for purchase through ice cream brand Serendipity. Serendipity, which owns popular New York ice cream restaurant Serendipity3, will start selling Gomez’s new flavor the same day her song with Blackpink drops.
Pop-up power: Why short-term stores are set to thrive – Vogue Business
Pop-up stores are not new to consumers or brands. Companies have long been testing them to tap new audiences and experiment with products. With the pandemic, many retail locations have permanently closed, leaving landlords to fill empty units. As the market opens to the advantage for buyers, low-budget, short-term, quick-install pop-ups are set to thrive in the upcoming months for retailers and brands.
Planters unveils Natural Light collab for Baby Nut’s 21st birthday – Ad Age
Former baby Baby Nut, Peanut Jr., is a fan of cheap beer. Planters and Natural Light revealed a limited edition beer-flavored peanuts as part of its marketing stunt surrounding the aging ‘spokesnut.’ The partnership is a wider push for the ‘spokesnut’ to reach the legal drinking age in the US. The announcement comes after Baby Nut was introduced during Planters’ controversial Super Bowl ad, morphing into Peanut Jr. to connect with consumers who haven’t had a chance to celebrate their birthday due to the pandemic.
