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Interesting Reads. Industry news that you may have missed.

Word-Of-Mouth Marketing: Most Used, Most Misunderstood By Retailers – Forbes

When people say “word-of-mouth marketing,” retailers tend to hear “social media.” While social media marketing is one way to engage word-of-mouth, it’s been shown that it is far less effective than good old-fashion people talking. 

Meet Your New Boss: An Algorithm – The Wall Street Journal

Companies like General Electric Co. are using artificial intelligence and other elements to automate workforce management tasks. Companies say the new tools make them more efficient and give employees more opportunities for newer kinds of work.

6 Mistakes to Avoid When Building Your Social Media Campaign – HuffingtonPost

Businesses of all sizes are increasingly investing time and resources to build their social media campaigns. Social media channels can add value to your business, but with a variety of options and tools, it is easy to make a mistake that can hurt your brand and campaign.

How the Fingerling Caught On (Robot Grip and All) as 2017’s Hot Toy – The New York Times

For years, there has always been a must-have holiday toy— from Cabbage Patch Kids to Tickle Me Elmo doll. This year, the Fingerling has been designated one of this year’s hot toys for the holidays. This story highlights how this once promising idea turned viral on social media.

Amazon’s Streaming Service Launches in 28 New Countries – Variety

Amazon’s streaming service, Amazon Music Unlimited, announced its expansion into 28 additional countries and will offer a catalog of more than 40 million songs and thousands of playlists to millions of more listeners. In addition, the company will also begin to ship its voice-controlled Amazon Echo to those countries.