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Interesting Reads. Industry news that you may have missed.

Spotify, Like Google, Wants to Reinvent the Tech IPO – The Wall Street Journal

Early next year, the music-streaming service, Spotify, wants to sidestep Wall Street’s underwriting fees by launching a direct listing of its shares.

New Facebook App for Children Ignites Debate Among Families – New York Times

Facebook introduced a new generation to the social media universe with its new app, “Messenger Kids.” The app is targeted at children ages 13 and under and requests parents’ approval for users to message, add filters, and doodle on photos sent to friends. 

How Brands Secretly Buy Their Way Into Forbes, Fast Company, and HuffPost Stories – The Outline

The lines between traditional advertising and public relations are becoming blurred nowadays. This investigation by Outline dives deep into journalist payoffs of prominent publications in exchange for positive coverage.

Unwrapping Barneys’ Holiday Social Media Strategy – Glossy

Barney’s is getting in the holiday spirit with an incentive that attracts new Instagram followers with the promise of thousands of dollars in gift giveaways. The retailer is hosting a series of gift giveaways from select designers on its social media channels with the hashtag “Barneys Unwrapped.”

Adobe’s Awesome New Selection Tool Brings All To Photoshop – Fast Co Design

Adobe plans to launch a new AI tool called “Select Subject” to Photoshop CC. The new feature doesn’t erase the frontier between reality and fiction completely, but it does promise to save you hours of tedious manual selection.

7 Lesser-Known Factors That Affect Your Search Rankings – Forbes

Looking to determine what your biggest search ranking factors are and how to achieve a higher rank? This article suggests the most important factors that affect your search rankings, in addition to smaller, lesser-known factors that can impact how you rank.