Check out some of the most creative ways horror movies promote themselves—both online and in the real world.
Hugh Grant’s Horror Movie Follows Longlegs And Terrifier’s Lead As It Unveils Inventive New Marketing Campaign – Games Radar
What happened to Paxton and Barnes? To promote Heretic, A24 has installed missing person-style posters at Salt Lake City Airport, featuring the film’s protagonists alongside a cryptic QR code. This campaign follows a recent trend of horror films using creative, immersive tactics to capture attention.
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Who Are The People Smiling At Baseball Games? Why Horror Movie ‘Smile 2’ Plants Actors At MLB Playoff Games – Sporting News
As part of Smile 2’s marketing campaign, actors with eerie smiles have been spotted behind home plate at MLB playoff games. This isn’t the first time the Smile franchise has used such tactics—similar stunts occurred during the original Smile film’s release in 2022. Check out more details of the campaign and why it’s perfectly timed to create buzz.
Advertisers Are Targeting Horror-Loving Younger Audiences In Theaters – Marketing Brew
As horror films continue to draw younger audiences to theaters, advertisers are leveraging this trend to reach an otherwise elusive demographic. Indie studio Neon, for example, avoided traditional TV ads for Longlegs and instead used a clever campaign featuring a phone message from Nicolas Cage’s character. Click to learn more about the campaign that helped Longlegs become the studio’s highest-grossing release.
Ultra-Gory ‘Terrifier 3’ Is Using Puking Viewers As A Marketing Tool – Business Insider
The Terrifier franchise is once again using extreme viewer reactions to its advantage. With reports of walkouts and even vomiting during early screenings of Terrifier 3, the film’s marketing team is capitalizing on the hype, just as they did with Terrifier 2, which turned a $250,000 budget into a $15 million success. By embracing the notoriety of its violence and pushing the limits of gore, the franchise has built a cult following.
