Make the most of the end-of-year season with these expert tips, from the frontline of marketing and retail.
From Burger King To Chanel, Brands Can’t Get Enough Of The Advent Calendar Trend – Marketing Brew
Brands are cashing in on the Advent calendar craze, from Burger King’s Whopper ornaments to Bluemercury’s luxury beauty bundles. These daily delights not only drive sales but also foster deeper connections with customers through unboxing moments and social media buzz. Here’s how advent calendars have evolved into powerful tools for engagement, blending nostalgia with innovative marketing strategies.
2025 Marketing Trends: Effectiveness, AI And The Need For Connected Brands – Raconteur
As 2025 approaches, many marketers face tightening budgets and growing pressure to prove ROI in a challenging economic climate. Five industry leaders explore the trends shaping the future of marketing, from prioritizing effectiveness over efficiency to building connected brands. Don’t miss their tips for navigating the new year with bold ideas.
The End-Of-The-Year Marketing Checklist That Helped Triple Our Annual Revenue Growth – Entrepreneur
Don’t just wrap up the year—set the stage for explosive growth. This holiday-inspired checklist includes seven proven strategies, from tracking marketing metrics and analyzing sales funnels to outsmarting competitors and leveraging customer feedback. Plus, learn how celebrating successes and planning for the new year can boost your business into 2025.
Reimagining Retail: How Retailers Can Capitalize On New Year’s Resolutions – eMarketer
This 17-minute podcast is all about how retailers can leverage New Year’s resolutions to counter the post-holiday shopping slump. Three marketing veterans discuss the industries primed to thrive—from fitness and wellness to zero-proof beverages—and share strategies like loyalty program tie-ins, community-building challenges, and innovative marketing shifts. Tune in for fresh perspectives on turning resolution season into a profitable reset.
