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Interesting Reads. Industry news that you may have missed.

The Eight Trends In 2018 Digital Marketing: Converting Challenges Into Advantages – Forbes

Digital marketing continues to change month after month, year after year. However, it is still possible to make accurate predictions about the industry’s future. These eight trends are worth exploring, as they are not only emerging but will intensify over the next few years.

2017 Was So Fake – Fast Company

“Fake news” continues to be a major topic of discussion over this past year. At the core of the issue, is the current state of media and the platforms easily spreading misinformation. Despite talk over the last 12 months, there has yet to be real strides in finding a solution.

Here’s what could happen to America’s hundreds of dead malls – Business Insider

Over the past 20 years, hundreds of malls and thousands of mall-based stores have shuttered, and much more may close in the coming years. Traditional malls must transform themselves to stay alive — here is what may become of the many failing malls of today.

A Cute Toy Just Brought a Hacker Into Your Home – The New York Times

My Friend Cayla, a doll that talks and responds to children’s questions, was designed to bring delight to households. But recently, researchers found the Furby Connect’s Bluetooth connection could be hijacked by hackers, letting them turn on the doll’s microphone and speak to children.