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Interesting Reads. Industry news you may have missed.

Visit Florida Pauses Advertising As It Crafts A Post-Hurricane Ian Campaign – Tampa Bay Times

Florida’s tourism marketing agency has paused its current ads and is developing a social and digital campaign to offset the negative impact caused by Hurricane Ian. Read the full article to learn more about the strategies and rationales behind it. 

Florida CEO Urged Staff To Work Through Ian. Then She Took It Back – The Washington Post

During a natural disaster, what should company leaders say and not say? Check out the controversial remarks by a Florida CEO, which both hurt her employees and caused a backlash on social media.

A Psychologist Explains Why Some People Stay Put And Party During A Hurricane: ‘We are prone to optimism bias’ – CNBC

From a psychological standpoint, this article analyzes the inner mechanism of dealing with disasters, providing insights for brand communicators to consider when developing messages.

Many Companies Have Never Tested Their Response To Weather-Related Crises: Survey – Forbes

What’s missing from your crisis communication plan? This article introduces the key findings of a survey about US companies’ crisis planning, conducted by an independent research firm.