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Interesting Reads. Industry news that you may have missed.

How Many People Are Watching the Olympics? NBC Uses a Tricky Head Count – The New York Times

In this day in age, viewers are no longer huddled around the TV to watch content. Instead, viewers are spread too far and wide making it challenging to measure the crowd. With this audience shift, NBC has moved on from traditional Nielsen ratings to its standard called total audience delivery, or TAD, to find the number of viewers of the Winter Olympics.

Digital media is driving job growth in L.A. region, report finds – Los Angeles Times

In a new study, results showed that the rise of digital media is powering job growth in the entertainment industry throughout Southern California. Streaming companies like Amazon and Netflix attribute to fueling this growth. It’s expected that over the next five years, digital media jobs in the publishing field, such as video game companies and online news, will grow by 15 percent.

Source: Los Angeles Times

Unicorns are rare. This study suggests they should be even rarer – Wired

For startups to achieve unicorn status, companies must value at $1 billion or more. Researchers revealed that, on average, unicorns are roughly 50 percent overvalued. So why the disconnect? Most companies accept funding with strings attached to gain unicorn status.

Source: Getty Images

Is The Internet Of Things Dead, Or Is It Growing Up? – Fast Company Design

The internet of things (IoT) has long been a highly anticipated idea in the home appliances realm. Experts are now speculating that IoT has more potential outside the home rather than inside it. These startups and their services offered are proof that contrary to some beliefs, IoT isn’t dead. It’s thriving.

Source: Courtesy R/GA

Google Makes Its Special A.I. Chips Available To Others – The New York Times

A few years ago, Google developed a new computer chip designed to handle complex processes believed to be key to the future of the computer industry. Recently, Google announced that it would allow other companies to buy access to those chips through its computer-cloud service. This move emphasizes changes in the way modern technology operates and is constructed, specifically for artificial intelligence. 

Source: Google

Study finds that children born in September are smarter – Business Insider

Study results show that September-born children have the upper hand in scholastic testing compared to August-born children, as they are at the older end of the spectrum. Scientists found that students born in September boast a higher yearly average score and also reduces the likelihood of a child’s incarceration for juvenile crimes.

Source: Donnie Ray Jones/Flickr