From unexpected duos to viral mashups, discover how creativity is redefining brand collaborations.
How Brand Cross Promotion Can Overcome Limitations In Saturated Markets – Campaign US
In today’s crowded markets, brand cross-promotions are gaining traction as a strategic way to capture consumer interest, leverage complementary brand strengths, and reach new audiences. The rise of unique collaborations, like the Indonesian partnerships of Dear Me Beauty with KFC or Indomie with Chitato, showcases how brands can innovate by merging distinct identities. The author discusses the key elements behind a successful collaboration: proper planning, thorough research, and multi-channel execution.
Why Are So Many Brands Collaborating With The ‘Wicked’ Movie? – Northeastern Global News
With the highly anticipated release of Wicked this November, a wide range of brands are tapping into the musical’s loyal fanbase through themed collaborations, offering everything from Wicked-branded beauty products and clothing to themed accessories. However, the high volume of branded products has raised questions about whether the film can really meet expectations or risk disappointing its built-in audience.
How Studs Is Using Sweet Treats To Get Customers In Stores – Marketing Brew
A few tasty treats can go a long way! Piercing and jewelry brand Studs is sweetening the in-store experience by teaming up with popular food brands like Shake Shack, Glace, and BonBon. These collaborations bring food and fun into Studs’ locations, drawing in customers and encouraging social sharing. By tapping into the appeal of viral food trends, Studs has created a winning formula that boosts foot traffic and brand awareness, especially among its younger, food-obsessed audience.
e.l.f. Cosmetics Taps Stanley Cup Craze With Limited Edition Collab – Cosmetics Business
A hydrating collaboration is happening right now – e.l.f. Cosmetics is joining the Stanley cup craze with a limited-edition Quencher tumbler collection inspired by its popular Lip Oil shades. The new collection features shades like Crystal Clear Night and Red Delicious, plus a special tumbler that doubles as a Lip Oil holder. Check out the full article and see how this partnership captures the hearts of beauty and beverage lovers alike.
