What are airlines saying to promote ESG in their marketing messages? From an environmental marketing perspective, the author analyzes the impact of the FTC’s Guides for the Use of Environmental Marketing Claims, and discusses how it’s pushing the aviation industry to make a difference.
How does the ketchup brand use Fortnite to spread its sustainability message? Check out the virtual shrinking island Heinz placed in the game, where players can fight while also learning about soil degradation.
Are you aware of the environmental impact of digital advertising, which accounts for about 8-10% of global electricity consumption? Discover the industry’s best practices for media buying, to help protect our planet while also optimizing ad campaigns for maximum efficiency.
Have you noticed the pivot in EV companies’ marketing tactics? The author unveils the rationales behind their tech and lifestyle-focused messages, as well as the potential issues of relying on green messaging.