Here’s how immersive and interactive experiences can create memorable connections with audiences.
Taco Bell Opens ‘Early Retirement’ Community In Latest Experiential Play – Marketing Dive
In its latest experiential marketing move, Taco Bell introduces The Cantinas, an “early retirement community” for its Rewards Members, featuring “senior-inspired” activities like shopping, dining, and golf. The author explores how this activation echoes the brand’s successful pop-up hotel from 2019, aiming to connect with superfans of all ages through a nostalgic and engaging experience.
How e.l.f. Cosmetics Brought The Italian Beachside To Brooklyn—Nonnas Included – BizBash
e.l.f. Cosmetics brought a taste of the Amalfi Coast to Brooklyn with its Ame.l.f.i Coast Beach Club pop-up, where Italian grandmothers (improv actors) shared authentic skincare secrets and local traditions with guests. Explore the event’s photo-worthy setup, from lemon trees to a Vespa, and see how the nonnas introduced attendees to e.l.f.’s new Bronzing Drops.
Gamification, Influencers, Photo-Ready Spaces: Three Tips For Activating At Fan Cons – Event Marketer
Want to make a lasting impact at fan-focused events? Check out expert tips and examples from influential brands. This article explores strategies such as creating gamified experiences like OMEN’s interactive booth at Anime Expo, leveraging influencer meet-and-greets as State Farm did at TwitchCon, and designing social media-friendly spaces like Meta’s Instagram Creator Lounge at VidCon.
‘Alien: Romulus’ Unleashes Facehuggers In Viral Marketing Campaign – Design Rush
In 20th Century Studios’ latest spine-chilling campaign, realistic Facehugger props appeared across New York City, with actors seemingly overtaken by these terrifying alien creatures. The article delves into the strategic brilliance behind this activation, examining how the immersive experience successfully heightened anticipation in the lead-up to the film’s release.
