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Interesting Reads. Industry news you may have missed.

4 Expert Tips For Producing Impactful Cause Marketing Activations – BizBash

How do companies support their own causes through marketing activations? Using göt2b’s recent campaign as an example, the author discusses some of the most effective ways to produce marketing events that give back to communities while getting the brand message out.

Maybelline Pairs With Time Out To Encourage IRL Dating – Marketing Dive

What happens when dating meets with Maybelline? This article provides a comprehensive introduction to Dating IRL, the cosmetics company’s latest experiential marketing campaign in collaboration with Time Out. Check out the full article and find inspiration for your own projects.

Nike Challenges Chinese Youth To Innovate In Experiential Campaign – Campaign Asia

What happens when brands blend digital experiences into reality? This article analyzes Nike’s experiential campaign in China, which allowed fans to interact and connect with the brand’s spirit through AR experiences and offline events.

Lipton Is Looking To Be ‘Relevant For Millennials And Gen Z’ With Experiential, Digital Ads As Well As Partnership With T-Pain – Digiday

Targeting Millennials and Gen Z? Check out this article for ideas. From a strategic level, the author explains Lipton’s multi-channel marketing campaign, Have Some Tea With Cousin T, a collaboration between the tea brand and T-Pain.