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Facebook’s latest experiment is a meme creation app, Whale – TechCrunch

There’s a new app coming from Facebook’s experimental consumer-facing app division, and it is called Whale. The app lets users decorate photos with text and stickers so that they can create memes to share on social or text to friends. There is one advantage against the many other image-editing app competitors — it is free to use without in-app purchases or subscriptions.

Source: Facebook

Coty eyes digital growth with majority purchase of Kylie Cosmetics

Coty, an international beauty brand, has bought 51% of Kylie Cosmetics for $600 million as it aims to drive digital growth. Coty will lead manufacturing, distribution, commercial, and go-to-market strategies for the Kylie Cosmetics portfolio, while Kylie Jenner and her team will lead creative efforts in product and communications areas. By acquiring the digitally native brand, Coty expands its presence in premium cosmetics and skincare both domestically and overseas.

Source: The Drum

Instagram is still the most lucrative platform for branded content deals, even without ‘likes.’ Here’s why, according to influencer-marketing experts. – Business Insider

Instagram’s announcement of testing hiding “likes” has received some backlash, going as far as celebrities and influencers threatening to leave the app. The social platform is still one of the most reliably profitable apps for both advertisers and influencers – and according to influencer marketing experts, hiding the number of
likes on a post is unlikely to change that. Currently, Instagram has over 1 billion monthly active users worldwide. 

Amazon expands free music streaming to Android, iOS and Fire TV – Engadget

Amazon’s free, ad-supported music tier is not just for Alexa devices anymore, the service is now accessible through the Amazon Music app. This launch is also a push for Amazon to utilize its widespread presence to bring in more people and ultimately get them into creating a Prime membership. Users can access the app on Android, iOS, and are still limited to listening to playlists and stations based on artists, genres, songs, and eras.