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Interesting Reads. Industry news that you may have missed.

Why Digital Marketing is Just Like Dating – Entrepreneur

Effective marketers approach customer interactions like dates. Keeping the customer’s needs in mind, being honest, and offering something of value can develop a relationship over time. Customers respond to compelling brands that present themselves authentically and persistently. 

Five Email Marketing Tips for the Holiday Season – Forbes

Revamp your holiday email marketing strategy by front-loading the subject and preview text to grab readers’ attention. Minimize pop-ups and develop a seamless customer journey to maximize conversions. In addition, follow-up emails encourage returns to abandoned carts. 

Adidas Enters the Metaverse With New Four-Way Collab – Complex

Adidas is partnering with non-fungible-token (NFT) brand Bored Ape Yacht Club, NFT comic creator Punks Comic, and cryptocurrency investor Gmoney to tease an upcoming NFT collection. The virtual apparel features each brand’s logos worn by characters.

Source: Bored Ape Yacht Club

How Brands Must Behave in ‘Post-Purpose’ Market – AdAge

In a market oversaturated with preachy slogans, consumers are looking for brands that translate lofty ambitions to tangible services. Rather than masquerading as a business focused on activism (which can lead to charges of hypocrisy), focus on the solutions offered. Communicating how your brand enhances the daily lives of your customers is key to thriving in a post-purpose market.