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Interesting Reads. Industry news you may have missed. 

How Augmented Reality Will Impact Search Engine Optimization – Forbes

With 1.7 billion projected mobile AR users by 2024, it’s time for brands to make the most of this new technology and its impact on SEO. Local SEO will grow in importance, allowing users within a certain location to access exclusive promotions, reviews, and more. Creating immersive experiences online and preparing for a spike in visual search functions will set up brands for success.

3 Pillars to Reimagine Your Brand’s Packaging for the Next Generation – Entrepreneur

Packaging offers an opportunity for tactile branding that catches eyes and drives conversions. Get creative with design, creating a unique and “Instagrammable” unboxing experience. Invest in sustainable materials and advertise this environmentally-friendly commitment. Include QR codes linking to social media or instructional videos to drive digital engagement. 

How to Create a DTC Marketing Plan With Mileage – Inc.

It’s common to see brands blasting promotional content across their social platforms. However, a dozen BOGO deals will not create relationships that retain loyal customers. Before releasing content, evaluate the product’s positioning in terms of cultural heritage, connection to the founder story, and tie-in with brand values. Connect to the truth of the brand to turn your marketing plan into a marketing story. 

23 Brands, Including Coca-Cola, PepsiCo, Britvic, Pledge to Improve Influencer Diversity and Pay – AdWeek

Iconic brands are teaming up to support a marketing code of conduct centered on influencer relations. The code focuses on securing equitable contracts with fair compensation, as well as conducting diversity audits of influencers and marketing leadership.