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Interesting Reads. Industry news that you may have missed.

Pepsi unveils its first tagline in 20 years: ‘That’s what I like’ – Fast Company

This month, Pepsi will launch a new brand campaign featuring its first new tagline in the U.S. in about two decades. The “That’s What I Like” is taking over all Pepsi, Pepsi Zero Sugar, and Diet Pepsi ads and promotions indefinitely. With this new line comes a slate of new spots releasing during the Golden Globes and NFL wild-card playoff games.

From TikTok to Venmo, Another Year of Dizzying Disruption – AdAge

This past year, brands everywhere had to increase their game as consumers found smarter and faster paths to solutions. In particular, augmented reality, virtual reality, voice and gamification further clarified the future of branding and retail. Of course, subscription-based engagement grew more than ever as consumers embraced the convenience, personalization, and speed of just signing up.

Source: iStock

Instagram will become a dominant DTC sales channel in 2020 – Glossy

Many of Instagram’s shopping features is expanding to more companies — doubling as a direct-to-consumer marketplace to facilitate large sales for young brands. For consumers especially, being able to shop various go-to DTC brands within one app could eliminate them from bouncing between one e-commerce site to the next. This is huge for brands, which would mean clinching sales right at consumers’ point of discovery.

Global Digital Game Spending Hits Record $109B in 2019 – The Hollywood Reporter

Digital game spending across the globe hit a record high this past year, reaching more than $109.4 billion, up 3 percent from 2018’s $106.1 billion. Epic Games’ Fortnite, which launched in 2017 and is free to download, is the top-earning title overall, generated $1.8 billion. Free-to-play games drove a majority of spending, accounting for 80 percent of total digital game spending in 2019.