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5 Ways to Promote Your Business With Charitable Marketing –

Not sure how to include a charity component in your brand’s marketing efforts? This article has the tips you need.

Quiet Ukraine Campaign Starts Uber’s Social Impact Push – AdWeek

Check out this case study and learn more about how Uber supported its driver community in the war-torn country in its Quiet Ukraine campaign.  

Maximizing Impact: How To Use Influencer Marketing To Drive Action And Achieve Your Goals – Forbes

Don’t forget the power of influencers when you plan for a social impact campaign. Check out this article for best practices and recommendations for campaign planning.

Why Purpose Marketing Isn’t Resonating With Consumers – And How Brands Might Change That – AdAge

This article includes a discussion of why some purpose marketing campaigns did not end up in success, as well as the author’s thoughts on how brands can do better.