Interesting Reads. Industry news that you may have missed.
Buzz is circulating about the NBA right now amidst the middle the World Cup. For those who aren’t NBA fans, its likely people still saw images of Lebron James on social media or TV. So why is this big news? Lebron James, the league’s premier player, recently signed a new contract with the LA Lakers for a substantial amount of money. Even though the NBA is a brand, it relies on independent personalities to build on relationships with its customers.
Virtual reality has grown at a rapid rate across many areas and is making its way into chemistry. Simulations on screens have replaced Kendrew-style models, adding the capability to display movement, and now VR has integrated to molecule replications. A new tool allows researchers to control molecules in three dimensions ten times faster in virtual reality than on a screen.
Starting on July 16, Amazon revealed its Prime Day will last 36 hours. To build up anticipation for the annual event, Amazon is placing giant “Smile boxes” in cities such as New York City, Los Angeles, London, Tokyo, and Milan. Then, Amazon plans to “unbox” them ahead of Prime Day to reveal an exciting event, unique to each city.
Microplastics-tiny particles are best known for polluting water, but many don’t know they are also polluting the air. A Swedish air purifier company is guessing you don’t want to be breathing in the particles. Therefore, the business has come up with a marketing tagline for its ability to filter out microplastic stating “breathe plastic-free air.”