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Interesting Reads. Industry news that you may have missed.

Budweiser is going hyperlocal in 2021 to attract younger drinkers – The Drum

Budweiser is attempting to win over a younger consumer group. In an effort to capture the 25- to 35-year-old audience, the beverage company is undertaking a series of partnerships. First, Budweiser will be teaming up with Big Sean for a special edition can featuring the rapper’s face, which coincides with the release of his latest album. This is the start of a series of steps Budweiser plans to take to market its beer locally.

Source: Budweiser

‘Huluween’ to Haunt a Pop-up Drive-in Theater – NBC Los Angeles

In celebration of its annual October event, “Huluween,” Hulu is setting up a Halloween themed drive-in theater to engage with users during the pandemic. The four-night event will showcase classic Halloween-themed movies, including “Hocus Pocus,” “Beetlejuice,” and “Carrie” from 1976. The live streaming service’s event will take place from October 22-25 in Los Angeles.

Source: Hulu

Barefoot’s Black Eyed Peas Partnership Brings an AR Experience to Wine Lovers – Adweek

With the help of the Black Eyed Peas, Barefoot is using music and augmented reality to reach customers. The bubbly and wine company is partnering with the Black Eyed Peas for its campaign, Band Together. The campaign welcomes fans to download a custom AR app to launch an animated remix of the group’s new song “Vida Loca” and encourage donations to two national nonprofits. Customers can participate by scanning a QR code at Band Together displays in retail stores nationwide or online and access the campaign website.

Source: Barefoot

KITH Fall 2020 Is Headlined By Extensive MLB Collaboration – Hypebeast

High-end fashion retailer KITH announced its Fall 2020 collection with a surprising new collaboration – the MLB. KITH teamed up with MLB’s teams for a New York Yankees and Los Angeles Dodgers collection. The KITH X MLB collaboration brings luxury to baseball, in which the Yankee navy and pinstripes are reinforced with forest green accents and faux python print details, while the Dodgers’ blue is changed with logo placements and snakeskin treatments.