The author, an inclusive marketing strategist, reveals some common mistakes that could hurt your brand’s bottom line. Check out her tips on effectively reaching underrepresented communities with simple yet impactful changes to your website’s customer experience.
How does today’s adtech help companies develop inclusive and diverse ad campaigns? The author analyzes the critical role of data quality, algorithmic bias, and the ethical responsibilities of advertisers in shaping inclusive marketing.
This is a must-read for anyone looking to weave inclusivity into their marketing strategies. Explore the four transformative steps essential for marketers to connect with their diverse consumer base.
Here’s how to boost revenues by embracing inclusivity. With examples from brands like Talea Beer Co, the author dissects the key strategic shifts in marketing and product development that are engaging a broader, previously untapped customer base.