Marketing success, more so than any industry, is predicated on the ability to stay relevant. Here’s how your organization can update and adapt its marketing strategy.
Gap Inc. CEO: ‘If You’re Relevant Enough It Eventually Drives Revenue’ – Marketing Dive
Gap Inc. is in the midst of a closely watched turnaround led by Richard Dickson, who became CEO in August two years ago. Nineteen months later, the retailer has made progress, with its core brands gaining market share for eight consecutive quarters. Here is how Dickson adapted Gap’s marketing strategy to revitalize the brand.
Building An Emotionally Relevant Marketing Engine By Balancing Brand, Budget And… Aura? – Web In Travel
Klook’s latest $100M funding round is fueling AI-driven innovation, integrated campaign metrics, and a bold global brand push with its new “The Best You” campaign. Departing from traditional views of travel as luxury or escape, Klook reframes it as a path to self-discovery and personal growth. See why this new, modern approach to marketing is making waves in the industry.
Cute, Cuddly, Calculated: How Plushies Are Helping Brands Stay Relevant – Marketing Interactive
Plushies have evolved from simple toys to powerful marketing tools that build brand love and loyalty. No longer just store-bought stuffed animals, limited-edition plushies are now part of strategic campaigns across industries. Read more on why these cuddly characters, as well as similar marketing strategies, are redefining brand identity and engagement for all ages.
Marketing’s New Edge: Why Active Learning Is Key To Adaptability – Creative Brief
Marketing is evolving faster than ever, with shifting consumer behavior, algorithm updates and new platforms constantly emerging. In this fast-paced environment, adaptability is no longer optional; it’s essential for survival. The most successful marketing teams thrive by actively learning, testing, and iterating in real- time, rather than relying on static plans. Here is how you and your organization can make learning a daily habit, not a quarterly task.
