Whether you’re tuning in or turning up, we’ve got the sound strategies to amplify your brand’s identity.
Branding Has Changed. You Now Need A Sonic Identity Too – Creative Bloq
With the rise of audio-driven platforms like podcasts and TikTok, sonic branding has become a powerful tool to engage consumers on a deeper level. Starting from iconic examples like McDonald’s “I’m Lovin’ It” jingle, the author discusses how brands can use sound to elevate their identities.
How Does The Brand Sound? – CommArts
In this interview, a sonic branding expert reflects on his journey and impactful work, where he has built the soundscapes of influential brands like TikTok, State Farm, and SeatGeek. He highlights the importance of authenticity, emotional resonance, and creativity in crafting memorable sound elements that connect with audiences on a deeper level.
Beauty Brands Could Use A Sonic Glow-Up: Report – Marketing Brew
A new report highlights the need for beauty brands to improve their use of sound in marketing. Evaluating 50 global beauty and personal-care brands, the report found that while some, like Old Spice, excel with memorable audio elements, many others fall short. Overall, the sector favors influencer-generated content over branded sounds, therefore suffering from inconsistent use of sonic identities.
Your Sonic Branding May Be Doomed To Fail – AdWeek
Sonic branding has become essential for many brands, but success is not guaranteed. The author outlines the main reasons why sonic identities often fail—challenges such as music subjectivity, lack of commitment, and changing media landscapes can undermine efforts. By using objective data, committing to a consistent identity, and creating a comprehensive sonic system, brands may achieve lasting recognition in the long term.
