It’s time once again to honor moms everywhere, make sure your brand does it with heart and purpose.
The Best Mother’s Day Campaigns That Captivated Audiences – Marketing Edge
Mother’s Day offers brands a powerful moment to build emotional connections with their audience. The most memorable campaigns rely on storytelling and nostalgia, resonating with universal feelings rather than just pushing products. Read more to see how your brand can leave a lasting impact far beyond the holiday by evoking genuine emotion.
DoorDash Intros ‘DoorDad’ To Give Moms A Break For Mother’s Day – AdWeek
DoorDash’s new Mother’s Day campaign takes a humorous, relatable turn by spotlighting moms who need a break from the day-to-day hustle and bustle. Departing from the usual sentimental ads, the “DoorDad” spot highlights everyday struggles and promotes DoorDash as a much-needed support system for moms. See here for more on DoorDash’s new strategy.
Emotional Marketing: The Mother’s Day Weapon – Spiceworks
From Hallmark’s sentimental “One Day” spot to KFC’s cheeky “Chickendales” ad, brands consistently lean into emotional marketing for Mother’s Day. The holiday’s deep emotional ties make it a natural fit for campaigns that tap into joy and affection to influence purchasing decisions. Check out how your organization can drive customer experience and behavior with emotional marketing.
Why Sensitive Marketing Matters This Mother’s Day? – Marketing Beat
Today’s consumers expect the ability to choose how and when they engage with brands. While Mother’s Day is a prime gifting opportunity, not all customers see the day as one to celebrate. To connect meaningfully, marketers must approach the holiday with empathy and sensitivity, avoiding a one-size-fits-all strategy. Here is how you can personalize your Mother’s Day marketing strategy.
