The article goes into detail on affiliate marketing, “lo-fi” content, and the rising importance of micro-influencers. A greater trend is the rise of transparency and authenticity in brands’ marketing and communication strategies.
You may not always love them as restaurant menus, but QR codes are here to stay. QR codes increase sign-up rates for retailer loyalty programs, replace the volatility of printed coupons, and have only become more reliable and consistent in the past few years. This article provides a deeper dive into the trend.
Typically three to 60 seconds long, short-term videos are proving to be more attention-catching and entertaining than longer-form content. Many short-form videos engage audiences more easily, and give them a new way to authentically connect with their customers.
Social responsibility continues to be critically important for companies large and small. The second-most popular topic is AI and Technology, which is growing but still has yet to be fully integrated into the PR industry.