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Interesting Reads. Industry news that you may have missed.

Would you spend $10,000 on a virtual dress? Gucci is betting on it – Fast Company

With the virtual world morphing into the physical world, Gucci is already designing clothing to dress you and your avatar. The luxury fashion brand isn’t just designing physical items but stepping into virtual clothing, shoes, and accessories that will exist in the digital world. Gucci is betting that luxury fashion will need to be integrated into the virtual world in order to succeed in the next decade, as consumers spend more time online.

McDonald’s new ‘Travis Scott Meal’ set to go on sale next week – CNN

Nearly 30 years ago, since Michael Jordan’s “McJordan” launched, rapper Travis Scott will be the second celebrity to have his name on McDonald’s menu. For $6, the “Travis Scott Meal” will be available for a limited time, which includes a Quarter Pounder with cheese, bacon and lettuce, medium fries with a BBQ sauce, and Sprite until October 4. Also, McDonald’s and Scott are looking for organizations to support during the month-long promotion.

Source: McDonald’s

Meet Bygglek: how Ikea and Lego built a creative solution to messy play – The Drum

Legos can be messy. The company is aware that its product can end up all over the floor after someone builds a crafty project. Lego has decided to make the clean-up easier for parents to cope without shutting down creativity. In a new partnership with Ikea, Lego and the retail company have created a solution named ‘Bygglek.’ Bygglek, Swedish for ‘build, play’ includes a series of storage boxes decorated with Lego studs and a unique Lego brick set.

Source: IKEA, Lego

McCormick Leans Into RV Travel Craze With National Park Pop-Ups – Adweek

Road trips have become the safest and most popular way to travel these days, and RVs have also seen a spike in purchases. The spice and condiment company McCormick leaned into RV’s travel rise to promote new seasonings specifically for grilling. In partnership with RVshare and Kampgrounds of America, McCormick launched its Grill Mates products with in-person pop-ups over Labor Day weekend at three national park campgrounds.