Interesting Reads. Industry news that you may have missed.
Brands constantly trying to grab consumer’s attention has become a norm when scrolling through their phone. This year is the year for brands to take the opportunity to create a greater depth beyond scrolling Instagram moments. It’s clear that marketers need to find innovative ways to build stronger connections with consumers. These are three developments to watch in experiential marketing that can help create a deeper connection.
From the office to the park, Starbucks can be anywhere now. Starbucks is expanding its delivery service aiming to reach nearly one-fourth of its U.S. company-operated coffee shops. In an effort to take on slowing foot traffic, the company is partnering with Uber Eats to deliver in seven major U.S. cities including San Francisco, Boston, Chicago, Los Angeles, Washington, D.C., and New York.
Augmenting human intelligence continues to increase. Understanding the challenges of machine intelligence in relation to human creativity and innovation is key as this technology grows. These three ideas are important for augmented intelligence to blend into our system of learning and education: AI will level up innovation, creativity will flourish, and education will be redesigned.
Ads sold by Amazon were once a limited offering, now it’s considered a third major part of its business. At Amazon’s core, ads that are placed on the website by brands aim to appear near product search results on the site. Ad agencies are most excited for another area of advertising that is less obvious to many consumers – Amazon’s expansion of selling video or display ads.