Two of the country’s biggest brands are teaming together. The N.F.L. has signed a deal with Jay-Z to gain traction in the music industry. The partnership with Jay-Z’s entertainment and sports company, Roc Nation, calls for it to be the N.F.L.’s “live music entertainment strategist.” Roc Nation and Jay-Z will consult on entertainment, including the Super Bowl halftime show, and contribute to the league’s activism campaign, Inspire Change.
Robots are the future and Postmates is hopping onto the bandwagon. The food-delivery app is getting a permit to test its sidewalk robot delivery service in San Francisco. San Francisco Public Works has confirmed permits have not been issued, but should be expected.
Understanding which social media platforms and types of content to achieve your goal and impact your audience can be a challenge. In today’s social age, sharing visual content, text posts, and images are a standard way to boost engagement, likes, and comments. However, when it comes down to videos and images, both have their unique benefits and need to be used strategically to truly make an impact on a target audience.
Designer brand Gucci has been a digital forerunner in the luxury space for the last few years. Now, they are investing digital spend in Genies, an avatar company gearing up to challenge Bitmoji as the ‘world’s first digital human race.’ The partnership formed as part of the brand’s ongoing experiments with digital touchpoints – yet is one of the first designed to build brand loyalty with the elusive Gen Z audience.