From eerie experiential activations to spooky social media stunts, see how global brands are casting their spells to captivate customers.
Timing Matters: The Pitfalls Of Premature Marketing – Fast Company
When should you start your Halloween campaign? While some Summerween activations have gained traction over the past few months, the author notes that premature marketing may backfire when it doesn’t resonate with consumers’ current mindsets. This article highlights the importance of aligning marketing efforts with the needs and emotions of your audience, using the RED Model (Relevant, Emotive, Distinctive) as a guide.
Tricks, Treats, Retail Feats: Wharton’s Halloween Insights – The Wharton School of Business
From the resurrection of cult classics like Hocus Pocus to the “Barbie” craze, Halloween continues to reflect evolving consumer interests. In this article, Wharton’s marketing experts discuss how retailers predict Halloween trends, likening it to an election where consumers “vote” with their purchases. Learn more about the psychological motivations behind Halloween spending, and consumers’ rising need for belonging and meaningfulness.
The Best Halloween Ads From Brands Including Ikea, Burger King And Bacardi – The Drum
As Halloween approaches, brands are about to roll out their most creative and chilling ads to capture the spooky spirit of the season. For a dose of inspiration, revisit some of last year’s iconic campaigns, from Ikea’s nod to childhood fears of monsters under the bed to Burger King’s eerie take on The Ring.
Fanta Unveils Halloween Marketing Push And Limited Edition Apple Variant – The Grocer
Fanta is brewing up a Halloween treat with the launch of its Beetlejuice-inspired soda, Zero Afterlife, in partnership with Warner Bros. This article analyzes various facets of its marketing campaign, which aims to captivate both soda lovers and moviegoers. From organic social media efforts to experiential activations, the author discusses Fanta’s spooky makeover from a marketer’s perspective.
