From quantitative research to AI-powered analytics, find the tips you need to build and measure PR success.
Measuring PR and Comms Success With Customized Client-Aligned KPIs – PR News
This article delves into the transition from traditional metrics to AI-powered analytics, highlighting the importance of customized KPIs that align with business goals. Discover strategies for setting realistic success benchmarks and the benefits of continuous KPI evaluation.
12 SEO Metrics To Add To Your Digital PR Measurement Program – Search Engine Land
Ready to take your PR measurement to the next level? With free tools like Google Analytics or Google Trends, you can easily obtain the SEO intelligence needed for PR decision-making. This article outlines twelve essential metrics to incorporate, from audience and keyword research to advanced user engagement analysis.
4 Categories You Must Measure In Your Media Relations Campaign – PR Daily
The article emphasizes measurement’s role in media relations programs, highlighting four essential categories of metrics: Output, Volume, Quality, and Impact. Discover industry experts’ recommended practices for data analytics and presentation, and strategies for combining the most relevant metrics to support PR efforts.
How To Create And Execute A Knock-Your-Socks-Off Data-Driven Thought Leadership Campaign – Forbes
The author outlines a four-step process for building thought leadership through data-backed research. From conducting thorough literature reviews and analyzing competitor coverage to designing creative surveys, the article provides actionable insights for communicators to generate media engagement with data-driven stories.
