Interesting Reads. Industry news you that you may have missed.
Sour Patch Kids turns the tables on Halloween trick-or-treating – Marketing Dive
To celebrate Halloween safely this year, Sour Patch Kids candy is helping families by hosting a reverse trick-or-treating event across the nation. The company announced that it will deliver unique Sour Patch Kids packages on the night of October 31 in 12 U.S. cities. Residents can nominate their city now, and the 12 cities selected on Halloween night can enter a sweepstake to win on-demand delivery of Sour Patch Kids Zombies and branded toilet paper through Fooji.
Walmart Will Host Socially Distant Trick-or-Treating and Tailgate Events at Stores This Fall – Adweek
As season change and the pandemic continues, brands have had to adapt to engage with their audiences in new ways. During the summer, Walmart hosted a series of events that included a virtual kids camp and drive-in movies at 160 stores around the country. For its fall lineup, Walmart has slated new events for the season including, contactless trick-or-treating, Halloween-themed virtual programming, and farmer’s market-style tailgating events.
Suggestive Kraft Mac & Cheese campaign vanishes after backlash – AdAge
Kraft Mac & Cheese launch a new campaign tied to National Noodle Day last week, but since its reveal, it’s as if the campaign never launched. In an attempt to be cheeky with its fans to “send noods,” the campaign encouraged customers to reach out to friends and family by “sending noods”— boxes of Kraft Mac & Cheese. But after parents expressed disapproval of the play on words, the campaign vanished earlier this week.
‘Stay tuned’: Ocean Spray hints there’s more to come following viral TikTok – The Drum
Thanks to a viral skateboarding TikTok video, posted by Nathan Apodaca, Ocean Spray has global popularity among TikTok users. The video is Nathan lip-syncing to Fleetwood Mac’s “ Dreams,” while sipping a carton of Ocean Spray Cran-Raspberry – and now TikTokers are grabbing cartons of Ocean Spray and trying to replicate the original video. Ocean Spray has since gifted Nathan with a new truck full of bottles of Cran-Raspberry, teasing more videos will be coming through the new relationship.
