From capitalizing on viral moments to cultivating data-powered experiences, here’s what sports marketers can do to keep fans engaged year-round.
The Winner’s Guide To Using Social Media In Sports For Fan Engagement – Influencer Marketing Hub
With social media, the game doesn’t end. The article breaks down effective strategies, such as leveraging live content, building excitement through teasers, and tapping into fans’ loyalty to grow a passionate, engaged community around your sports brand.
How Mets Marketing Capitalizes On Viral Moments: ‘You Can’t Make These Things Up’ – The New York Times
The author highlights how the New York Mets have expertly leveraged spontaneous viral moments to engage fans and enhance their brand. From Seymour Weiner’s memorable Opening Day appearance to Grimace’s first pitch, and José Iglesias’ “OMG” home run song, see how these moments resonate with fans and evolve into successful marketing opportunities.
Offseason, But Not Offline: How Team Marketers Keep Their Socials Active Year-Round – Marketing Brew
When the season ends, how can team marketers keep fans engaged and “skip the dip”? From pop culture tie-ins to showcasing player personalities, the author discusses the art of offseason content. See how teams like the New York Liberty, Manchester City, and the Chicago Bulls keep their social media buzzing all year long.
How Data Analytics Boosts Fan Engagement In Sports – Built In
The author discusses fan engagement from a technical perspective and shares thoughts on how web scraping and advanced data analytics enhance the fan experience. As fans seek immediate insights across multiple events, data tools like automated scraping and AI-based solutions are key to reshaping the future of sports engagement.
