Interesting Reads. Industry news you may have missed.
Collins Links Up With Figma To Demystify The Myth Of The “Lone Creative Genius” – It’s Nice That
How does Figma, a unicorn in the design industry, highlight its collaborative capabilities in the most Figma way? Check out this case study to learn more about the company’s recent campaign, featuring the power of teamwork.
Lexus Highlights Diverse Personalities In Latest Campaign – Marketing Dive
The article gives a comprehensive introduction to “Never Lose Your Edge,” a large-scale campaign by Lexus, which celebrates diversity and promotes the company’s latest model. From a slew of ads to immersive out-of-home activations, the campaign seeks to attract the next generation of customers.
Smile And 9 Other Best And Scariest Horror Movie Marketing Campaigns – Screen Rant
It’s the season for horror movies, but how did Smile stand out, catch eyeballs, and eventually go viral? See more details in this article, and inspire yourself with other impressive movie marketing campaigns.
What You Need To Know About Southwest’s New Branding Campaign – Simple Flying
The author analyzes “Go with Heart,” Southwest’s latest brand campaign, from a communication standpoint. What’s in the message, how does it reach the target audiences, and will it resonate with them? See the full article for more observation and insight.
